Hi there,

I'm a UX strategist and designer based in New York with 6+ years of experience in Strategy, UX and Service Design.

I am a UX Designer at CVS Health, focusing on UX and Service Design to deliver user-centered experiences that address the entire product and service ecosystem within the healthcare space. I received a Master’s in Interaction Design from Carnegie Mellon University and a BFA in Product Design from Parsons New School for Design. I am currently working toward an MBA at Boston University.

Email
rodrilau@gmail.com

Select Experience

Strategic Design Lead
CVS Health
New York, NY
Jun 2019 - Current

At CVS Health, I balance Strategic Design work with design leadership. I oversee Strategic Design strategy for key initiatives across CVS Health's business lines, including Aetna and Caremark, and lead cross-discipline teams of business and technology partners on project planning, research, opportunity areas, solution identification, and user experience that deliver on OKRs that align with the company's strategic vision.

As a user experience advocate, I focus on demonstrating the value of Strategic Design and Design Thinking to senior leadership and its value to innovation and business enablement.

I support team oversight and management tasks, including allocation and project planning, and play a role in hiring, onboarding, retaining, and nurturing design talent.

Select Projects: Aetna Provider Onboarding Initiative, Caremark Call Center Optimization, Aetna Prior Authorization Experience, Caremark Member Experience Transformation Initiative

Previous roles at CVS Health:

  • Senior UX Designer, Oct 2020 - Mar 2022

  • UX Designer, Jun 2019 - Oct 2020

Design Research Intern
3M Design
Saint Paul, MN
May 2018 - Aug 2018

At 3M Design Healthcare, I supported Design Research initiatives via qualitative research (interviews, observational studies), workshop design and facilitation, and insight framework development. I also grew my design leadership skills by leading the internal Design intern projects.

Select Projects: Dental Product Strategy, Internal Design Education Strategy

Education

Masters of Business Administration

Boston University, MA

2023 - in progress (estimated completion 2025)

Masters of Design, Design for Interactions

Carnegie Mellon University, PA

2017 - 2019

Bachelor of Fine Arts, Product Design

Parsons New School for Design, NY

2007 - 2011